eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
Posted by adminApr 29
- ISBN13: 9780470411599
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed … More >>
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
I have developed several hundred websites over the last decade, optimized them for Google, and have literally made millions for my clients. So while most web marketing books may not present me with new techniques, I have still given five-star reviews to those that I think others would find useful.
Not only is this book a weak primer with plenty of page filler, but Perlman’s suggestions can actually hurt your marketing results. Chapter 4 is dedicated to your keywords meta tag, yet Perlman doesn’t realize nor does he mention that Google’s algorithms have completely ignored the keywords tag for years. When discussing title tags, he makes no mention of easy mistakes that will get websites penalized or even blacklisted from Google. Perlman encourages reciprocal link exchanges with other webmasters (with no mention of anchor text), but never explains that some links can be worthless, and others can get you banned from Google.
The only effective marketing angles that Perlman barely scratches the surface on are writing articles, press releases, and blogging. I can point out several books for the same amount of money that contain ten times as much useful information for newbies and designers alike, such as Web Marketing All-in-One Desk Reference For Dummies, and Web Copy That Sells.
I bought this book (Amazon verified) because there were almost 50 glowing reviews. What I failed to notice was that 90% of the reviewers have written only one review. Most of them refer to the author by his first name, and suggest that they’ve been to his seminars. The testimonials in his book are from other authors, and not a single one of them are web developers or online marketing experts. Perlman himself seems to have no background in web design or internet marketing (there’s zero mention of either on his sites or in his book).
Countless other web marketing books will help you more in the long run, and will actually tell you how not to get banned from Google. I’m not even upset that I bought it, I’m upset that so many people new to web marketing will buy it, and do a major disservice to promoting their business.
Rating: 2 / 5
I purchased three SEO/online marketing books and “ebootcamp” was the worst out of the three. The the information in this book was made over simplified to the point that it was not worth buying. “SEO Made Simple” was shorter but had more precise/useful information. Unless you’re completely computer illiterate find something with more substance to spend your money on.
Rating: 1 / 5
I have dozens of books on internet marketing. This is the one I recommend. Not because the information is unique, but the author’s ability to instruct is phenomenal.
This author completely grasps what newbies want to know, and he puts the information in easily digested, easily understood bits. There are other reviews describing the contents, so I won’t bore you.
But the subjects covered are so easy to grasp, that any beginner will get value out of this book. I recommend it to anyone wanting to know how to make a website…and make it sell.
Rating: 5 / 5
This book seems like it was written in a week. Or less. There just is not a lot of info in it. And for the most part, what’s in it is very basic. I found very little I didn’t already know about.
The book was published in January ’09. Just 5 months later, an Amazon reviewer called “Swati Nigam” wrote in their review:
“He has written a chapter about how important meta tags keywords is to search engines including Google. But I know that Google does not look at meta tags keywords anymore. So when I emailed him about it, he explained to me that its true Google does not, but many other search engines still do, and that it is a good place to list commonly misspelled words (you wouldn’t want them on your main content). However, I hope in his later book revisions, he would let people know that Google does not use meta tags keywords.”
Yup. That’s important to know and it’s not in the book.
Save your money. Not recommended.
Rating: 1 / 5
I liked this book a lot. Maybe it was because I read a book on the topic last week ["Internet Marketing for Free" (ISBN: 9781440415005)] that greatly disappointed me. And this book covered much the same material, but so much more eloquently. I consider the instant book being reviewed to be well written and well organized. It has the following 18 short chapters and two appendices:
0. Introduction
00. How to read this book
1. Anatomy of a search engine
2. Pay-per-click (PPC), i.e., sponsored ads
3. Domain names & alternative domain names
4. Keywords
5. Title tag
6. Meta description tag
7. Home page content
8. Link popularity
9. Hurl your URL
10. Social networking sites
11. Artcles
12. Press releases
13. Blogs
14. Opt-in forms
15. Email marketing
16. Video
17. Web site usability
18. Closing word
A. Glossary
B. Bonus resources
The book is divided into two sections. The first section includes chapters 1-8, and focuses on search engine optimization. The second section includes the remainder of the book, and focuses on building an online platform for your consulting practice, or whatever.
I am not aware of another book that covers the basics of Internet Marketing as succinctly as this one. The book I cite above does cover this topic, so it’s not like the topic hasn’t been written about. And there are other books, too. But if Internet Marketing is a subject that you need to become expert on, then this book certainly should be part of your library. 5 stars!
Recommended reading list:
>>The Author’s Guide to Building an Online Platform: Leveraging the Internet to Sell More Books
>>The Web-Savvy Writer: Book Promotion with a High-Tech Twist, Second Edition
>>ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
>>Social Media Marketing: An Hour a Day
>>Web Business Success: The Entrepreneur’s Guide to Web Sites That Work
Rating: 5 / 5